UK-based data centre thermal software and services specialist firm EkkoSense will demonstrate its innovative software-driven thermal optimisation solutions for critical facilities on stand D1210 at Data Centre World 2018 at Excel, London March 21-22.
Unlike traditional critical cooling approaches, EkkoSense harnesses the potential of the ‘fully-sensed’ data centre to enable entirely new levels of thermal compliance and cooling energy cost reduction, and capacity optimisation. At DCW18 EkkoSense will demonstrate a series of sensor, software and operational innovations that will confirm the company as a leader in the provision of thermal optimisation solutions for critical live environments. Key announcements will include:
- The world’s first Internet-of-Things (IoT) enabled wireless sensor to provide a local display of measured temperature and relative humidity values. The EkkoSensor wireless display sensor can show temperature profiles over the last hour, 24 hours or week for immediate on-site thermal assessment, and integrates with EkkoSoft Critical 3D software to provide real-time virtual reality visualisation.
- Real-time tracking of cooling loads with EkkoAir – EkkoAir is the world’s first thermal monitoring solution to track data centre cooling loads in real-time. When combined with EkkoSoft critical thermal modelling, monitoring and visualisation software, EkkoAir provides data centre operators with an intuitive, holistic 3D real-time view of cooling performance across their entire data centre estate – enabling them to reduce thermal risk and save between 20 and 30% of their overall data centre cooling costs.
- The combination of low-cost wireless IoT sensors and powerful spatial software enable the creation of rack-level detailed maps of a data centre’s real-time cooling and thermal performance. Taking advantage of this network of IoT sensors, EkkoSense will be demonstrating its new ‘Zone of Influence’ functionality at DCW18. By associating specific cooling devices with racks in dedicated ‘Zones of Influence’, EkkoSense is now able to combine its real-time cooling and live airflow data to enable zone-by-zone cooling optimisation that’s far more cost-effective than traditional sensors and control hardware.
Enabling real-time decision-making with EkkoSense
By collecting thermal data from potentially thousands of wireless sensors, EkkoSense also collects the core machine learning/AI data that is necessary to power next generation real-time decision-making based on proven space, cooling and power algorithms. Available at a cost equivalent to less than 20% that of a traditional data centre cooling unit, the EkkoSense software-driven thermal optimisation approach also provides a platform for the kind of real-time decision-making and scenario planning capabilities that organisations will need to transition towards true AI-managed data centres.
More data centre professionals are taking the opportunity to turn their data centre experience into a master’s degree with the world’s only master’s degree in Data Centre Leadership and Management, delivered by CNet Training, an Associate College of Anglia Ruskin University. Since launching in 2015, impressive numbers have been recorded and are continuing to steadily increase.
The master’s degree in Data Centre Leadership and Management is a three-year programme delivered through online distance learning, fully supported by a team of sector experts, who are available through online or telephone communication.
The distance learning delivery of the programme means that learners can study at times that are convenient to them, yet they can still easily communicate with their tutors and each other, wherever they are in the world. There is also a chance to participate in a three day ‘bootcamp’, held each year in the historic city of Cambridge – this is an optional activity and a great opportunity to get together with the tutors and fellow learners, make contacts and have fun.
The master’s degree is a level seven programme which sits at the top of The Global Digital Infrastructure Education Framework. It is designed in collaboration with the industry and the content is constantly refreshed to ensure it reflects the very latest needs of the industry.
It’s a unique programme – at present, no other programme offers data centre professionals this high-level leadership and management education specifically tailored to the data centre sector.
The Global Digital Infrastructure Education Framework spans from qualification level three, all of the way up to level seven and is constantly expanding with new programmes. Each programme has been designed to address the skills and knowledge requirements of those working in different areas of the digital infrastructure industry. All programmes flow perfectly from one to another, yet they are of equal value when standing alone.
On successful completion, learners receive a prestigious master’s degree in Data Centre Leadership and Management which provides an impressive MA post nominal title at a full graduation ceremony in Cambridge. This October will be another world first for CNet when the first co-hort from 2015 graduate to become the first ever to hold the world’s only master’s degree in Data Centre Leadership and Management. They will be the first group of data centre professionals throughout the world to hold this title, setting themselves apart from the rest.
Andrew Stevens, CNet’s president and CEO comments, “I am delighted by the popularity of the master’s degree in Data Centre Leadership and Management. It’s still going from strength to strength and I predict it to become even more popular in the future. I’m really looking forward to the first graduation ceremony this October, it’s going to be a significant part of not only CNet’s history, but also for those who are graduating. The degree is creating an elite group of data centre professionals which shows the commitment and hard work the learners have put in and they are being rewarded with the world’s only master’s degree in Data Centre Leadership and Management.”
Registration is now open for the next programme which will commence on September 17, 2018.
According to the International Data Corporation (IDC) Worldwide Quarterly Server Tracker, vendor revenue in the worldwide server market increased 26.4% year over year to $20.7 billion in the fourth quarter of 2017 (4Q17).
The server market continues to gain momentum, as traction for newer Purley and EPYC-based offerings grows.
While demand from cloud service providers has propped up overall market performance, other areas of the server market continue to show growth now as well.
Worldwide server shipments increased 10.8% year over year to 2.84 million units in 4Q17.
Volume server revenue increased by 21.9% to $15.8 billion, while midrange server revenue grew 48.5% to $1.9 billion.
High-end systems grew 41.1% to $2.9 billion, driven by IBM’s z14 launch last quarter.
IDC expects continued long-term secular declines in high-end system revenue, with short periods of growth related to major platform refreshes.
IDC senior research analyst Sanjay Medvitz says, “Hyperscalers remained a central driver of volume demand in the fourth quarter with leaders such as Amazon, Facebook, and Google continuing their data center expansions and updates.
“ODMs continue to be the primary beneficiaries from hyperscale server demand, some OEMs are also finding growth in this area, but the competitive dynamic of this market has also driven many OEMs such as HPE to focus on the enterprise.”
“For example, HPE/New H3C Group grew 38.6% and 114.6% in High-End and Midrange Enterprise Servers, respectively. Other highlights in the quarter include robust growth from Dell Inc., which continues to capitalize on expanded opportunities from its merger with EMC, and IBM, which experienced another successful quarter from its refreshed system z business.”
HPE/New H3C Group and Dell were statistically tied for first in the worldwide server market with 18.4%, and 17.5% market shares respectively in 4Q17.
HPE/New H3C Group revenue increased 10.1% year over year to $3.8 billion, while Dell Inc. increased 39.9% year over year to $3.6 billion.
HPE’s share and year-over-year growth rate include revenues from the H3C joint venture in China that began in May of 2016, thus, the reported HPE/New H3C Group combines server revenue for both companies globally.
IBM captured the third market position at 13.0% share with revenue growing 50.3% year over year to $2.7 billion.
Lenovo and Cisco were statistically tied for the fourth position.
Lenovo had 5.3% share, with revenue increasing 15.1% to $1.1 billion and Cisco had 5.1% share with revenue increasing 14.8% to $1.1 billion.
The ODM Direct group of vendors grew revenue by 48.1% to $4.2 billion. Dell Inc. led the server market in terms of unit share at 20.5%.
Hyperscale operator capex boomed in the last quarter of 2017, witnessing a 19% growth over 2016.
This comes from new data from Synergy Research Group which shows that the capex of hyperscale operators totalled $22 billion in the quarter and reached almost $75 billion for the full year.
Much of that hyperscale capex goes towards building and expanding huge data centers, which have now grown in number to 400.
The top five spenders are Google, Microsoft, Amazon, Apple and Facebook, which in aggregate account for over 70% of Q4 hyperscale capex.
On average during 2017, the top five of Google, Amazon, Microsoft, Apple and Facebook spent well over $13 billion per quarter combined.
The report also puts an emphasis on Amazon and Facebook as having particularly strong capex growth in 2017.
Beyond the top five, the report names the hyperscale market’s other major spenders as Alibaba, IBM, Oracle, SAP and Tencent.
Among these five, Alibaba capex more than doubled in 2017, while growth at both Oracle and SAP was also above average.
Other notables outside of the top ten include Baidu, eBay, JD.com, NTT, PayPal, Salesforce, Yahoo Japan and Yahoo/Oath.
Across all hyperscale operators, 2017 capex equated to just over 7% of total revenues, although the ratio varies greatly by company, from a low of 2% to a high of 17% depending on the nature of the business.
Synergy Research Group chief analyst and research director John Dinsdale says over the last four years the firm has seen many companies try and fail to compete with the leading cloud providers.
“The capex analysis emphasizes the biggest reason why those cloud providers are so difficult to challenge.”
“Can you afford to pump at least a billion dollars a quarter into your data center capex budget? If you can’t, then your ability to meaningfully compete with the market leaders is severely limited.”
“Of course, factors other than capex are at play, but the basic financial table stakes are enormous.”
In the data center industry, the only thing that’s certain is change.
And this change, like much of the world, is being driven by data. According to IDC, the global datasphere will grow to a whopping 163 zettabytes by 2025. There are a number of ways of putting this into perspective.
My favourite analogy to describe the vastness of our future data production is this one:
If each Petabyte in a Zettabyte were a centimetre,
then we could reach a height 12 times higher than the Burj Khalifa
(the world’s tallest building at 828 meters high).
With more data, from more sources, anticipated over the coming years – the heat is on for operators and businesses to “handle” the growing data deluge as effectively and safely as possible.
In a bid to drive competitive edge, gain control of their costs, and remove themselves from the ever-growing task of data storage, we’re increasingly seeing large enterprises and medium-sized businesses move away from on-premise data centres and have increased reliance on third-party providers.
This is a trend we can expect to see grow throughout the year for a number of reasons, such as:
Using expert cloud providers enables innovation on a new level
For many, this seems to be the primary driver.
As John Nichols, director of enterprise architecture at California utility PG&E pointed out:
“Things may appear similar to legacy data center technologies, but the cloud operates in exponential terms. It is radically different.”
Indeed, cloud services today enable IT departments to do a lot more than simply store data efficiently.
More data means more strain on the power grid
Most of us understand that data centers consume massive amounts of power.
The good news here is that rather than use more and more power (and create more harmful emissions) to run on-premise data centers, enterprises are shifting workloads into third-party facilities that are investing heavily into green power and next-generation cooling technologies.
Data center technologies are evolving rapidly
Cooling technologies aren’t the only aspect of data center operations that are changing.
In fact, AI and machine learning are quickly becoming a requirement in order to compute larger amounts of data and make faster, smarter decisions.
Rather than try to keep up with the rapid pace of innovation (and the capital investment that goes along with it), enterprises are choosing to rely on companies that specialize exclusively in data center operations.
Security is a top concern
For many, the perceived risk of data loss or damage is becoming too much to manage.
At this point, everyone has seen the damage that incidents like data breaches and downtime can cause a business.
As cyber attacks are getting more sophisticated and common, and data is becoming more abundant and precious, many organizations see this as reason enough to colocate in a third party facility with a reputation for security and reliability.
Data centers can address compliance
Last, but certainly not least, data centers can help users get to grips with compliance, often having dedicated and comprehensive compliance programs to address individual needs.
With compliance regularly evolving, data centers have fast become a reliable and safe way to meet government and trade body regulations, rather than businesses needing to commit a dedicated resource to the task.
There is a lot of murkiness around cloud solutions and data centres because the distinctions aren’t always made clear – Paessler has provided it here in black & white.
The main difference between a data centre and the cloud is that in-house IT departments are usually responsible for the hardware and networking when running a data centre; with the cloud, you pay another company to do that for you. That doesn’t mean the responsibility of those cloud services is outsourced though. The in-house IT team still has to monitor system availability and meet their SLAs.
Data centres are generally more attractive to companies with sensitive information. Such companies may even have a company policy that prohibits third party access to their data. Cloud services, on the other hand, offer flexibility and scalability: You only pay for what you use.
“Going Cloud” is not simply moving Virtual Machines to AWS, Azure or Google, or getting rid of the servers. It’s the chance to rethink processes, to upgrade, and to streamline.
Before moving such services to the cloud, you can, as with every network disaster plan, ask yourself “what can I do to mitigate some of the possible risks, and at what price?” Since there’s a direct correlation between investment and availability, you can use this formula to help assess the risk:
(costs < (loss in revenue X probability of occurrence))
It doesn’t have to be one or the other. Companies might choose to host less sensitive data in the cloud and critical information in a data centre, or implement a Hybrid Cloud approach combining on-premise, private cloud and third-party services, with orchestration between the platforms. Allowing workloads to move between private and public clouds, as computing needs and costs change, gives businesses more data deployment options and greater flexibility.
Supporting the transition
Paessler’s vision is to ensure computers and networks (the foundation of modern society) work reliably at all times. Paessler understands that cloud-based computing opens new paradigms for development, usage, management and IT professionals. Our mission is to support IT professionals during this shift, helping them to maintain network uptime. Nothing should impact the network, regardless of where it sits: data centre or cloud.
PRTG Network Monitor is a unified network monitoring solution which can monitor your data centre, and your cloud services. The IT administrator gets a global view of their IT estate so they can intervene and take control where necessary. Even if IT infrastructure and services are hosted elsewhere, it doesn’t mean the responsibility is.